Choose who gets it
Pick USPS EDDM routes by household count and demographics. Save your selection. The platform automatically starts finding local businesses to approach for that campaign.
For your first community card. And your next.
Choose your routes, card format, and prices. Get leads and pitch pages automatically. Send the page; advertisers pay online and fill in their own details. Every sale stays connected to your card.
Early access is live
Once invited, build your card and work your first 10 leads free. A paid plan unlocks publishing and checkout.
See how it works
01 Set up your card. Live EDDM routes · Card format · Spot prices
02 Send your pitch. Automatic leads · Generated website & pages
03 They pay. They onboard. Online checkout · Their details, saved to the spot
Beyond the website builder
Finding leads. Chasing replies. Matching payments to spots.
A website alone still leaves you connecting the rest.

You set out to run a card.
Not keep five tools talking.
With 9x12 Tools
Save your mail routes. We automatically find and rank local businesses. Outreach drafts, call notes and follow-ups stay with your leads — no separate scraper or CRM.
Routes → ranked leads → follow-upsYour campaign website runs on your own domain. Advertisers reserve and pay for a specific spot. Checkout updates the card, with the buyer and payment attached.
Your website → checkout → spot soldAdvertisers submit their business details through a private link. You prepare their ad; they approve it or request a change. Everything stays with the spot they bought.
Ad details → your proof → their approvalYour customers. Your Stripe account.
0% platform transaction fee. Stripe processing fees apply.
Stripe sets your bank payout schedule.
Build and work your first 10 leads free.
A paid plan and Stripe setup are required to publish and sell.
Your first card or your next one
Save your routes and the platform builds your prospect list automatically. Work the leads and follow-ups here, then keep each sale connected to your card.
Workflow illustrations below use sample businesses and figures.
Pick USPS EDDM routes by household count and demographics. Save your selection. The platform automatically starts finding local businesses to approach for that campaign.
Get local businesses ranked with contact details and a reason behind each grade. The list is ready to work in your campaign. Work your first 10 free: use a call script or email draft, log the outcome and track the follow-up. The queue brings you the next lead to work.
Choose from five card formats, arrange the spots, and set your prices. Build both sides with bleed and safe zones handled, then preview the campaign before paying.
Subscribe and connect Stripe to publish your campaign. Advertisers reserve and pay for a specific spot. The card updates automatically, with the advertiser and payment attached to the placement. You can see who bought what without matching receipts.
Build, preview and work your first 10 leads free. Choose a paid plan before you publish and offer checkout.
Get my early access inviteA plan starts when you switch on payments — which is also what unlocks the rest of the list, publishes the campaign so it can sell, and connects your own domain.
Nothing is taken away if you never subscribe. The campaign, the card and your first 10 leads stay yours to work — the site just cannot take an advertiser’s money until it is live.
Get my early access inviteAccess is opening by invitation
Pricing
Publishing and advertiser checkout need a paid plan. Printing, postage and Stripe processing are separate costs.
$97/month
The Scale plan’s access, at the founder rate
or $970/year — 2 months free
Everything in Scale, at the founder price.
Unlimited campaigns selling at once
After the seats are gone
What the price becomes.
Same product, every feature. The only thing that changes is how many campaigns can be selling at once.
Operator
Up to 3 campaigns selling at once
$149/month
Scale
Unlimited campaigns selling at once
$249/month
Neither can be started while founding seats remain. Both also come yearly at ten months' money.
Founding is capped at 27 because 27 seats is what lets me build this full time for the next stretch. That is the whole reason for the number. You get the Scale plan at the lowest price we will ever charge, locked for as long as you stay subscribed. I get to keep building this every day, and it gets built for the people sitting in those seats.
Create your free account first. A free account does not reserve a founding seat; choose the subscription when you are ready to publish.
Advertiser self-service
Let advertisers give you what belongs on their ad through a guided private link. Their details, payment and proof approval all stay with the spot.
Connect your domain on a paid plan. Your campaign pages, permanent advertiser pages and local directory live under your business’s name.
After payment, a private link walks them through their business, contact details, offer and notes. Their progress saves as they go. No account to create and no password to remember.
The details they submit belong to the placement they bought, alongside their payment. You can see whose onboarding is complete and who still needs attention.
When your proof is ready, they review it in their private workspace and approve it or request a change. Their response is recorded against the same placement.
THEIR PRIVATE LINK
Bluebonnet Roofing
MEDIUM SPOT · 4 · THE CEDAR PARK CARD

No account · no password
Illustrative advertiser workspace, using a sample business.
One login
Calls, emails, visits and follow-ups stay with your campaign. You do not need a separate CRM to manage the prospect list we generate for you.
AI-drafted outreach emails and call scripts give you a starting point for the specific business. Review the draft, make it yours, and reach out.
Log calls, emails and visits against each lead. The queue puts due follow-ups ahead of new prospects, so an interested advertiser has a next step.
A paid plan lets you connect your domain. Your campaign pages, permanent ads and local directory sit under your business’s name.
Each campaign keeps its own routes, mail date, spots and payments. Your plan limits campaigns selling at the same time, with no per-city fee.
Straight answers
Still not covered? Ask directly and you will get a reply from a person who runs these campaigns.
No. Save your mail routes and 9x12 Tools automatically finds, scores and ranks local businesses for your campaign. Work those leads here with contact details, outreach drafts, call outcomes and follow-ups. The queue shows who needs attention next, so there is no list to move between a scraper, spreadsheet and CRM. You still contact the businesses and sell the spots. Your first 10 leads are fully workable free; turning on payments unlocks the rest.
9x12 Tools includes your campaign website and real checkout, plus route-generated leads, outreach drafts, follow-ups, spot tracking, advertiser onboarding and proof approvals. Those pieces belong to the same campaign. Reservations update spot availability immediately; successful payments mark spots sold with the buyer and payment attached. Advertisers submit their own ad details through a private link, then review the proof you prepare. You do not have to connect separate tools or match an online payment to a spot by hand. Offline sales can still be recorded manually.
Yes. Create a campaign for your city, choose USPS mail routes, and the platform generates a ranked list of businesses to approach. Build and price the card, preview your campaign site, and work your first ten leads free. You still need to contact advertisers and sell the spots; a lead grade is a starting point, not a promise that a business will buy.
Nothing. You create an account, build the card, pick your routes and price your spots without entering a payment method. A plan only starts when you publish the campaign and turn on checkout — the point at which the site can actually take an advertiser's money.
A plan lets you publish a selling campaign, connect your domain and offer advertiser checkout and reservations. Turning on payments through Stripe unlocks the full prospect list. Plans start at $97/month. The subscription does not include printing, postage or Stripe processing fees.
They come from Google Places, searched by category against the routes you selected — so they are the real businesses operating in the area your card mails to, not a bought list. Each one is scored on review count, rating, whether it has a website and a phone number, and whether that category historically buys community card spots. The grade is a percentile within your own campaign's pool rather than an absolute bar: an A means 'call this one before the others', and the reason is printed on the card so you can disagree with it. We also read each business's own website once to find a contact email and their social profiles.
Yes, and you keep your domain — you point it at your new campaign site and it carries on working, so nothing you have printed or handed out goes dead.
Then one is created for you, and it is yours. Switching on payments hands you to Stripe's own onboarding, where you enter your business details and the bank account you want the money to land in. What comes out the other side is a full Stripe account in your name — not a sub-account of ours — with its own dashboard you can log into without us. If you already have a Stripe account, you connect that one instead and nothing about how you use it changes. You do not need to have taken a card payment before to run a card.
No, and that is not going to change. You keep whatever printer you already use — the card builder exports a print-ready file with bleed and safe zones handled, and the USPS paperwork for your routes prints alongside it. We intend to offer print and mail from inside the product eventually, so a sold-out campaign can order its own run without re-entering anything. That is on the roadmap rather than in the product today, and it will be an option rather than a requirement.
Yes. Each campaign keeps its own routes, mail date, card and money, and they all report into one dashboard. How many can be selling at once is the only thing your plan decides — and there is never a per-city fee.
Any month, from your billing settings. Campaigns that already sold spots stay readable and your advertiser records stay exportable — cancelling stops new selling, it does not lock you out of your own history.
Join the early access email list for product updates and an invitation when access is available.
Your leads, checkout and card — connected from the start.
Early access · by invitation