<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>9x12 Tools — the 9x12 field guide</title><description>Practical guides for people who sell ad spots on community postcards.</description><link>https://www.9x12tools.com/</link><language>en-us</language><lastBuildDate>Sun, 04 Oct 2026 21:19:51 GMT</lastBuildDate><atom:link href="https://www.9x12tools.com/rss.xml" rel="self" type="application/rss+xml"/><item><title>How to Set Up a 9x12 Postcard Campaign: Step-by-Step</title><link>https://www.9x12tools.com/blog/how-to-set-up-a-9x12-postcard-campaign</link><guid isPermaLink="true">https://www.9x12tools.com/blog/how-to-set-up-a-9x12-postcard-campaign</guid><description>Watch the campaign setup tutorial: choose EDDM routes, lay out your 9x12 card, price ad spots, review local prospects and prepare your campaign to sell.</description><pubDate>Tue, 15 Sep 2026 21:35:00 GMT</pubDate><category>getting-started</category><category>tools</category><category>selling-spots</category><author>Dustin Myers</author></item><item><title>Never Paste Your Stripe Secret Key Into a Postcard Tool</title><link>https://www.9x12tools.com/blog/never-paste-your-stripe-secret-key-into-a-postcard-tool</link><guid isPermaLink="true">https://www.9x12tools.com/blog/never-paste-your-stripe-secret-key-into-a-postcard-tool</guid><description>A secret key is unrestricted access to your entire Stripe account. What it can actually do, why Stripe stopped recommending them, and the two questions to ask any tool that takes payments for you.</description><pubDate>Mon, 31 Aug 2026 22:00:00 GMT</pubDate><category>running-the-business</category><category>tools</category><author>Dustin Myers</author></item><item><title>Stop Selling Ad Space. Start Curating a Local Institution</title><link>https://www.9x12tools.com/blog/stop-selling-start-curating</link><guid isPermaLink="true">https://www.9x12tools.com/blog/stop-selling-start-curating</guid><description>Ad space gets sold. Membership gets applied for. The eight plays that move an operator from chasing advertisers to fielding people who ask to be on the next card.</description><pubDate>Mon, 31 Aug 2026 15:00:00 GMT</pubDate><category>selling-spots</category><category>running-the-business</category><category>retention</category><author>Dustin Myers</author></item><item><title>Who Should You Call First? How the Lead List Builds and Ranks Itself</title><link>https://www.9x12tools.com/blog/the-list-builds-itself-how-lead-scoring-works</link><guid isPermaLink="true">https://www.9x12tools.com/blog/the-list-builds-itself-how-lead-scoring-works</guid><description>Save your EDDM routes and the businesses in your mail area are already found, scored and ordered. Here is exactly where they come from, what the grade means, and where it should be overruled.</description><pubDate>Mon, 31 Aug 2026 14:00:00 GMT</pubDate><category>lead-generation</category><category>selling-spots</category><category>tools</category><author>Dustin Myers</author></item><item><title>We Built the Website First. Two Years Later, That Was the Wrong Order</title><link>https://www.9x12tools.com/blog/what-operators-actually-need-first</link><guid isPermaLink="true">https://www.9x12tools.com/blog/what-operators-actually-need-first</guid><description>We spent nearly two years building campaign sites for 9x12 operators. The site was never the bottleneck — and a landing page that can&apos;t take a payment is about fifth on the list of what you need.</description><pubDate>Mon, 31 Aug 2026 12:00:00 GMT</pubDate><category>running-the-business</category><category>getting-started</category><category>selling-spots</category><author>Dustin Myers</author></item><item><title>How to Run a Postcard Business From Anywhere — Even Out of State</title><link>https://www.9x12tools.com/blog/how-to-run-a-postcard-business-from-anywhere-even-out-of-state</link><guid isPermaLink="true">https://www.9x12tools.com/blog/how-to-run-a-postcard-business-from-anywhere-even-out-of-state</guid><description>Every piece of a 9x12 postcard business can be done remotely: prospecting, selling, design, printing, even the post office drop. Here&apos;s the full remote stack, with costs.</description><pubDate>Mon, 17 Aug 2026 16:00:00 GMT</pubDate><category>running-the-business</category><author>Dustin Myers</author></item><item><title>The Postcard Side Hustle Behind the $4k–$12k Claims: Check the Assumptions</title><link>https://www.9x12tools.com/blog/the-simple-postcard-side-hustle-thats-making-people-4k-12k-monthly</link><guid isPermaLink="true">https://www.9x12tools.com/blog/the-simple-postcard-side-hustle-thats-making-people-4k-12k-monthly</guid><description>Monthly postcard income claims depend on assumed sales and incomplete costs. See a sourced card budget, unsold-spot scenarios and the limits of the available evidence.</description><pubDate>Mon, 17 Aug 2026 15:00:00 GMT</pubDate><category>getting-started</category><author>Dustin Myers</author></item><item><title>The Secret to Handling Odd EDDM Bundle Sizes, Finally Explained</title><link>https://www.9x12tools.com/blog/the-secret-to-handling-odd-eddm-bundle-sizes-finally-explained</link><guid isPermaLink="true">https://www.9x12tools.com/blog/the-secret-to-handling-odd-eddm-bundle-sizes-finally-explained</guid><description>EDDM route counts rarely match bundle sizes. Here&apos;s exactly how to bundle a 512-piece route, what goes on the facing slip, and how to avoid getting turned away at the counter.</description><pubDate>Mon, 17 Aug 2026 14:00:00 GMT</pubDate><category>eddm</category><category>printing-and-mailing</category><author>Dustin Myers</author></item><item><title>How to Make Your 9x12 Postcard Business Income Way More Consistent</title><link>https://www.9x12tools.com/blog/how-to-make-your-9x12-postcard-business-income-way-more-consistent</link><guid isPermaLink="true">https://www.9x12tools.com/blog/how-to-make-your-9x12-postcard-business-income-way-more-consistent</guid><description>The feast-and-famine cycle in a 9x12 business isn&apos;t a sales problem — it&apos;s a calendar problem. Here&apos;s how operators smooth $4,000 drops into predictable monthly income.</description><pubDate>Mon, 17 Aug 2026 13:00:00 GMT</pubDate><category>retention</category><category>running-the-business</category><author>Dustin Myers</author></item><item><title>What It Costs to Print and Mail a 9x12 Postcard</title><link>https://www.9x12tools.com/blog/what-it-costs-to-print-and-mail-a-9x12-postcard</link><guid isPermaLink="true">https://www.9x12tools.com/blog/what-it-costs-to-print-and-mail-a-9x12-postcard</guid><description>Printing and postage for 9x12 and 6x11 community cards, using published printer tiers and USPS Retail rates. Separate the mailing subtotal from your full business budget.</description><pubDate>Mon, 17 Aug 2026 12:00:00 GMT</pubDate><category>pricing</category><category>printing</category><author>Dustin Myers</author></item><item><title>How Much to Charge Per Ad Spot: Advertised Prices From 76 Sites</title><link>https://www.9x12tools.com/blog/how-much-to-charge-per-ad-spot</link><guid isPermaLink="true">https://www.9x12tools.com/blog/how-much-to-charge-per-ad-spot</guid><description>Community card advertised prices from 76 operator sites across 81 markets. Read the benchmark, its limits and a pricing method based on your own routes and costs.</description><pubDate>Wed, 29 Jul 2026 14:00:00 GMT</pubDate><category>pricing</category><category>selling-spots</category><author>Dustin Myers</author></item><item><title>What Is EDDM? The Postal Program Behind Every 9x12 Community Card</title><link>https://www.9x12tools.com/blog/what-is-eddm</link><guid isPermaLink="true">https://www.9x12tools.com/blog/what-is-eddm</guid><description>EDDM lets you mail an entire postal route without buying a single address. It&apos;s also the reason community cards are 9x12 in the first place. Here&apos;s how it actually works.</description><pubDate>Wed, 29 Jul 2026 13:00:00 GMT</pubDate><category>eddm</category><category>getting-started</category><author>Dustin Myers</author></item><item><title>How to Sell Ad Space on Postcards: The Complete Operator Playbook</title><link>https://www.9x12tools.com/blog/how-to-sell-ad-space-on-postcards</link><guid isPermaLink="true">https://www.9x12tools.com/blog/how-to-sell-ad-space-on-postcards</guid><description>You don&apos;t need to be a salesperson to fill a community card. You need a list, a reason to call, a price you can defend, and a follow-up system. Here&apos;s the whole thing.</description><pubDate>Wed, 29 Jul 2026 12:00:00 GMT</pubDate><category>selling-spots</category><category>getting-started</category><author>Dustin Myers</author></item><item><title>Three Postcard Ad Sales: Collected Revenue Is Not Profit</title><link>https://www.9x12tools.com/blog/make-1500-today-local-side-hustle</link><guid isPermaLink="true">https://www.9x12tools.com/blog/make-1500-today-local-side-hustle</guid><description>What three community card ad sales actually fund, why collections are not personal income, and how to prepare a specific offer before making the first call.</description><pubDate>Thu, 11 Jun 2026 12:00:00 GMT</pubDate><category>getting-started</category><author>Dustin Myers</author></item><item><title>The $7/Day Instagram Boost That&apos;s Filling Community Cards Faster Than Cold Outreach</title><link>https://www.9x12tools.com/blog/instagram-boost-that-fills-9x12-cards-7-dollars-a-day</link><guid isPermaLink="true">https://www.9x12tools.com/blog/instagram-boost-that-fills-9x12-cards-7-dollars-a-day</guid><description>A $49 boost aimed at the ZIPs your card mails to, with a video of the printed piece. Here is the setup — targeting, creative, caption — and why contractors tend to reply first.</description><pubDate>Sun, 12 Apr 2026 12:00:00 GMT</pubDate><category>lead-generation</category><author>Dustin Myers</author></item><item><title>The Objection That Kills Most Postcard Deals (And How to Crush It)</title><link>https://www.9x12tools.com/blog/the-objection-that-kills-most-postcard-deals-and-how-to-crush-it</link><guid isPermaLink="true">https://www.9x12tools.com/blog/the-objection-that-kills-most-postcard-deals-and-how-to-crush-it</guid><description>Every community card operator hears it: &apos;Direct mail doesn&apos;t work.&apos; Here&apos;s how experienced operators are turning that objection into a closed deal.</description><pubDate>Mon, 30 Mar 2026 12:00:00 GMT</pubDate><category>selling-spots</category><category>follow-up</category><author>Dustin Myers</author></item><item><title>The Follow-Up Formula: How Operators Are Closing Spots on the Second, Third, and Fifth Touch</title><link>https://www.9x12tools.com/blog/the-follow-up-formula-how-operators-are-closing-spots-on-the-second-third-and-fifth-touch</link><guid isPermaLink="true">https://www.9x12tools.com/blog/the-follow-up-formula-how-operators-are-closing-spots-on-the-second-third-and-fifth-touch</guid><description>Most community card spots don&apos;t sell on the first conversation. Here&apos;s what operators are doing to close prospects who said maybe -- or nothing at all.</description><pubDate>Mon, 30 Mar 2026 08:00:00 GMT</pubDate><category>selling-spots</category><category>follow-up</category><author>Dustin Myers</author></item><item><title>The Facebook Group Strategy That Gets Businesses Reaching Out to You</title><link>https://www.9x12tools.com/blog/facebook-groups-that-fill-your-9x12-card-with-inbound-leads</link><guid isPermaLink="true">https://www.9x12tools.com/blog/facebook-groups-that-fill-your-9x12-card-with-inbound-leads</guid><description>Most operators cold-call and email hoping someone bites. A different approach -- posting in local Facebook groups with the right visuals -- is generating 25+ inbound leads from a few posts.</description><pubDate>Mon, 23 Mar 2026 12:00:00 GMT</pubDate><category>selling-spots</category><category>lead-generation</category><author>Dustin Myers</author></item><item><title>How to Get Your 9x12 Advertisers to Renew Every Month (Without Begging)</title><link>https://www.9x12tools.com/blog/how-to-get-9x12-advertisers-to-renew-every-month</link><guid isPermaLink="true">https://www.9x12tools.com/blog/how-to-get-9x12-advertisers-to-renew-every-month</guid><description>Most operators focus on filling slots. The real money is in keeping them filled. Here&apos;s how to set up renewals from day 1 so the ask almost makes itself.</description><pubDate>Fri, 20 Mar 2026 12:00:00 GMT</pubDate><category>retention</category><category>selling-spots</category><author>Dustin Myers</author></item><item><title>SpotLeads: The Prospecting Tool 9x12 Operators Actually Needed</title><link>https://www.9x12tools.com/blog/spotleads-the-prospecting-tool-9x12-operators-needed</link><guid isPermaLink="true">https://www.9x12tools.com/blog/spotleads-the-prospecting-tool-9x12-operators-needed</guid><description>I built SpotLeads because operators were spending 3+ hours manually building prospect lists. Here&apos;s what it does and why it matters.</description><pubDate>Fri, 20 Mar 2026 12:00:00 GMT</pubDate><category>lead-generation</category><category>tools</category><author>Dustin Myers</author></item><item><title>Your First 50 Prospects a Day: The Operator Outreach Plan to Fill a 9x12 Card</title><link>https://www.9x12tools.com/blog/first-50-prospects-a-day-outreach-plan</link><guid isPermaLink="true">https://www.9x12tools.com/blog/first-50-prospects-a-day-outreach-plan</guid><description>A beginner-friendly daily workflow for 9x12 operators to build a clean list, reach out, and follow up until your card is sold.</description><pubDate>Wed, 28 Jan 2026 23:20:00 GMT</pubDate><category>selling-spots</category><category>lead-generation</category><author>Dustin Myers</author></item><item><title>The 3-Touch Follow-Up System That Turns &quot;Maybe&quot; Replies Into Paid Ad Slots</title><link>https://www.9x12tools.com/blog/the-3-touch-follow-up-system-for-postcard-leads</link><guid isPermaLink="true">https://www.9x12tools.com/blog/the-3-touch-follow-up-system-for-postcard-leads</guid><description>Most 9x12 cards don&apos;t fail because of routes or design--they fail because operators don&apos;t follow up. Here&apos;s a simple 3-touch system to turn warm replies into paid placements.</description><pubDate>Wed, 28 Jan 2026 23:20:00 GMT</pubDate><category>selling-spots</category><category>follow-up</category><author>Dustin Myers</author></item><item><title>From $150 Postcards to $10K Deals: A Montana Marketing Success Story</title><link>https://www.9x12tools.com/blog/from-150-postcards-to-10k-deals-a-montana-marketing-success-story</link><guid isPermaLink="true">https://www.9x12tools.com/blog/from-150-postcards-to-10k-deals-a-montana-marketing-success-story</guid><description>How a Montana marketing duo turned $150 community card spots into a thriving digital agency — and why the &apos;small&apos; approach sometimes wins bigger.</description><pubDate>Fri, 12 Sep 2025 12:00:00 GMT</pubDate><category>operator-stories</category><author>Dustin Myers</author></item></channel></rss>