Operator Guide

Our Local Spotlight:
How It Works & What It Costs

Our Local Spotlight is a community card directory. A listing comes with a $44/mo Skool membership, and a landing page adds $33/mo. Here's what that covers — and what a campaign website of your own does alongside it.

9x12tools builds that website in 60 seconds — free for 3 days, then $49/month.

What Our Local Spotlight Is

Our Local Spotlight is a directory service — a map of community card operators that businesses and homeowners can browse by location. Their FAQ is clear about the scope: they “do not run marketing campaigns” and are “not affiliated with” the operators they list. Selling spots, designing the card, and fulfillment stay with you.

The pricing is worth knowing up front. The directory pin is included with a $44/month Skool membership, and the landing page tier adds another $33/month — $77/month all in. Over a year that works out to $528–$924, depending on which tier you pick.

A campaign website covers a different job. A 9x12tools campaign website is $49/month for your own domain, your own lead capture, and your own brand — and you can build the whole thing during a free 3-day trial before paying anything. Plenty of operators run both: the directory helps people find you, the website closes the sale.

Directory Listing vs Your Own Website

Side by side — what each one does for a 9x12 operator.

Feature
9x12tools Website
Our Local Spotlight
What It Is
Your own campaign website
A listing in a community card directory
True Cost
$49/mo after a 3-day free trial
$44/mo minimum ($528/yr)
Requires Skool Membership ($44/mo)
Landing Page
Included — it IS your landing page
$33/mo extra ($77/mo total)
Custom Domain (your brand, your URL)
Lead Capture to Your Dashboard
Live Postcard Preview for Advertisers
Photo Gallery of Past Campaigns
SEO — Google Can Rank You Locally
Server-rendered pages with schema markup
Listed on their domain with other operators
Customizable Sections
10+ (Hero, Pricing, Gallery, About, CTA…)
Runs Under Your Own Brand

No charge today · $49/month after · Cancel anytime

What Your Own Campaign Website Gives You

A directory listing helps people find you. Your own website gives advertisers what they need to say yes.

Your Own Domain

yourbrand.com, under your own name. Advertisers Google you before they buy a spot — what they find decides the sale.

Lead Capture

Interested businesses submit their info straight to your dashboard, so your pipeline fills around the clock and every lead lands with you.

Live Card Preview

Show prospects the actual postcard — live spots, your gallery of past campaigns, and your pricing. Proof sells spots.

Local SEO

Server-rendered pages with schema markup that Google can crawl and rank for “postcard advertising in [your city]” searches.

Targeting Map

Interactive coverage map with real USPS route boundaries and demographics, so advertisers see exactly which homes get the card.

Built in 60 Seconds

Purpose-built 9x12 templates — Hero, Pricing, Gallery, Why Join, About, and more. No code, no designer, no setup project.

Common Questions

How much does Our Local Spotlight cost?

The directory pin is included with a $44/month Skool community membership. The landing page tier adds another $33/month, for $77/month all in — $528 to $924 per year depending on the tier.

Does Our Local Spotlight run my campaigns?

No. Their FAQ states they do not run marketing campaigns and are not affiliated with the operators they list. It is a directory — campaign work, advertiser sales, and fulfillment stay with you.

What do I actually need to win advertisers?

A professional web presence of your own. Local businesses look you up before buying a $500 ad spot — a real website with your card preview, coverage map, past campaigns, and a contact form is what turns that lookup into a yes.

Can I use a directory listing and my own website together?

Yes, and many operators do. A directory listing is a discovery channel; your website is where a prospect reads your pricing, sees past campaigns, and sends you their details. Pointing your listing at your own domain gets you both.

How is 9x12tools different from a directory listing?

9x12tools builds you a standalone campaign website on your own domain — with lead capture, live postcard preview, a gallery, and 10+ customizable sections. It launches in 60 seconds, and you can build the entire site during the 3-day free trial before paying the $49/month.

Give Advertisers a Site to Land On

Launch your own 9x12 campaign website in 60 seconds — your domain, your card preview, your pricing, and every lead it captures.

Free for 3 days, then $49/month. No charge today. Cancel anytime.