Our Local Spotlight is a paid directory listing behind a $44/mo Skool paywall. It can put a pin on a map — but it can't give you what actually wins advertisers: your own professional campaign website.
9x12tools builds that website in 60 seconds — free for 3 days, then $197/year.
Our Local Spotlight is a directory service — a map with pins showing where community card operators are located. That's it. It doesn't run your campaigns, capture your leads, or showcase your work. Their own FAQ says they “do not run marketing campaigns” and are “not affiliated with” their listed partners.
The pricing is the part most operators miss: the “free” pin requires a $44/month Skool membership just to get listed. Want a landing page? That's another $33/month on top — $77/month for a directory listing before you've sold a single spot. Over a year, that's $528-$924 paid to appear on someone else's website.
Compare that to owning your web presence outright: a 9x12tools campaign website is $197/year — your own domain, your own leads, your own brand — and you can build the whole thing during a free 3-day trial before paying anything.
A side-by-side look at what each option gives a 9x12 operator.
No charge today · $197/year after · Cancel anytime
A directory pin tells people you exist. Your own website convinces advertisers to buy a spot.
yourbrand.com — not a profile on someone else's platform. Advertisers Google you before they buy; what they find decides the sale.
Interested businesses submit their info straight to your dashboard. Your pipeline fills while you sleep — and the leads are yours, not the directory's.
Show prospects the actual postcard — live spots, your gallery of past campaigns, and your pricing. Proof sells spots.
Server-rendered pages with schema markup that Google can crawl and rank for “postcard advertising in [your city]” searches.
Interactive coverage map with real USPS route boundaries and demographics, so advertisers see exactly which homes get the card.
Purpose-built 9x12 templates — Hero, Pricing, Gallery, Why Join, About, and more. No code, no designer, no setup project.
The “free” directory pin requires a $44/month Skool community membership. The landing page tier adds another $33/month, bringing the total to $77/month — $528 to $924 per year for a directory listing.
No. Their own FAQ states they do not run marketing campaigns and are not affiliated with the operators they list. It is a directory — the campaign work, advertiser sales, and fulfillment are entirely on you.
A professional web presence you own. Local businesses look you up before buying a $500 ad spot — a real website with your card preview, coverage map, past campaigns, and a contact form is what turns that lookup into a yes.
9x12tools builds you a standalone campaign website on your own domain — with lead capture, live postcard preview, a gallery, and 10+ customizable sections. It launches in 60 seconds, and you can build the entire site during the 3-day free trial before paying the $197/year.