Campaign sites
9x12 campaign website templates
One template, built around a community card rather than around a business in general — the card, its spots, its routes, its mail date, and a checkout that knows what a square costs.
By Dustin Myers · Sources and corrections
Last updated
Most website templates sold to 9x12 operators are general small-business templates with the word “postcard” in the demo copy. They give you a hero image, an about section and a contact form, and then hand the actual business back to you.
A community card campaign is not a brochure. It is an inventory of squares that each exist once, cost a specific amount, and expire on a mail date. The site’s job is to show that inventory and take money for it.
What a campaign site has to do
Show the card. Not a stock photo of a postcard — your card, at its real format, with the sold squares filled and the open ones priced. An advertiser deciding between square 4 and square 7 is a much warmer prospect than one reading about your services.
Show what is left. Scarcity is real here and it does not need to be manufactured. There genuinely are twelve squares and four of them are gone.
Show who gets it. Household count, the neighborhoods, the mail date. This is what an advertiser is actually buying.
Take the money. Tap a square, pay on a phone, done — and the square flips to sold without you touching anything.
Be findable. Local businesses search for direct mail in their town. A page a crawler cannot read cannot be found.
What is in the campaign site
| Section | What it does |
|---|---|
| Hero | Your brand, the city, the mail date, the household count |
| The card | The live layout with sold and available spots at their real prices |
| Spot checkout | Tap a square, pay through your Stripe account, square locks |
| Coverage | The routes you selected and the households they reach |
| About the operator | Who you are, which is most of the trust in a local sale |
| Advertiser FAQ | Deadlines, artwork specs, what happens after payment |
| Contact | For the advertisers who want a conversation before they pay |
Every one of those is populated from the campaign itself. You do not type your spot prices into a page and then again into a payment link — there is one price, and both the card and the checkout read it.
Why there is one template and not twelve
A template gallery looks like generosity and functions as homework. It asks an operator who wants to sell twelve squares to first make a design decision they have no information to make.
The structure of this site is the structure that converts a local business owner looking at a card: see the card, see what is left, see who gets it, pay. What changes per operator is the part that should change — your logo, your colors, your photography, your city, your prices, your routes.
If you want to compare that philosophy against a builder that gives you a blank canvas instead, the Webflow and Squarespace comparisons are the honest version of that argument, including where they win.
Search visibility
Campaign sites render on the server. That means:
- Real HTML in the first response, so crawlers and AI answer engines read the page rather than an empty shell
- Per-campaign title, description and Open Graph tags
- Local business structured data with your city and service area
- Your own domain, with SSL, on any paid plan
This is not a small detail for a general-purpose builder to have missed — it is the difference between a campaign site that brings you inbound advertisers and one that only works when you hand out the URL yourself.
Your own domain
Point your domain at the campaign and it serves there. If you are moving from another tool, that means the URL on the cards you have already printed and the business cards already in wallets keeps working.
That matters more in this business than in most, because your marketing is physical and permanent. A domain change is not a redirect, it is a reprint.
Check the workflow behind the template
A template’s appearance does not tell you how its campaign software handles sales. In a demonstration, check:
- How completed payment updates a specific spot’s availability.
- Whether the displayed price and checkout amount stay synchronized.
- How the payment is linked to the advertiser and placement.
- Which recurring billing options the product supports.
Stripe Payment Links can sell subscriptions. Using a payment link does not establish that recurring billing or automatic spot updates are unavailable. Those features depend on the product’s setup and integration, so compare the actual workflow.
Start with what is the 9x12 method if you are still learning the model, or the postcard template guide if what you actually need is the print file.
Straight answers
Before you ask.
Still not covered? Ask directly and you will get a reply from a person who runs these campaigns.
How many templates are there?
One, deliberately. A community card campaign has one job — show the card, show which squares are left, and take the money — and a template gallery is a way of making an operator do design work instead of selling. The site restyles to your brand colors, logo and photography; the structure does not change because the structure is the part that converts.
Can I use my own domain?
Yes, on any paid plan. You point your domain at the campaign and it serves there with SSL. If you already have a domain from a previous tool, moving it means nothing you have printed or handed out goes dead.
Does it work for 6x11 and other formats?
Yes. The campaign site and the card builder support 6×11, 6.5×12, 9×12 landscape, 9×12 vertical and 8.5×11. The site renders whichever format the campaign uses.
Will Google index it?
Yes. Pages are rendered on the server and ship real HTML with per-campaign metadata and local business structured data, which is the difference between a page a crawler can read and an empty app shell it cannot.
Can advertisers pay on the site?
Yes, and that is the point of it. An advertiser taps the spot they want and pays on their phone through your own Stripe account. The square marks itself sold when the payment clears. No account for them to create, and no payment link for you to maintain.
What does it cost to build one?
Nothing. You can create a campaign, design the card, choose routes, price the spots and preview the whole site for free. A plan starts when you publish it and turn on checkout.
Publish a campaign site for your next drop tonight.
Build it free on a 9x12tools.com subdomain, then connect your own domain when you go live.