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General website builders

Compare website builders for the campaign you want to run.

Wix, Squarespace, WordPress, GoDaddy, Shopify, Weebly and Webflow are all capable products, and several of them are better at building a general small-business website than we will ever be. This page is only about one job: running a 9x12 community card, where the card, the routes and the money are the same object.

What to verify for a postcard campaign

9x12 Tools compared with general-purpose website builders
Capability9x12 ToolsA general builder
Website and hostingCompare the hosting arrangement you intend to use.Generated campaign site; paid plan required to publishHosted builders or self-hosted WordPress; terms depend on provider
Custom domainConnecting a domain does not mean registration or renewal is included.Connect your own domain on a paid planConnection and registration terms vary by provider and plan
Ready-made community-card workflowA specific shared-postcard workflow, rather than general website design.Card layout, routes, priced spots and campaign site togetherUnknown — not advertised in the public sources reviewed; ask the provider about native features, extensions and custom implementations.
Postcard layout and print exportCheck the dimensions and printer requirements for your card.Five formats, front and back, bleed and safe zonesUnknown — not advertised in the public sources reviewed; ask the provider about native features, extensions and custom implementations.
Checkout and availabilityProduct stock control can prevent overselling. We have not tested a postcard implementation in these builders.Successful spot payment updates campaign inventoryCommerce and inventory tools are advertised; campaign-specific behavior needs verification
USPS EDDM route planningLack of a public description does not establish a missing capability.Carrier routes, household counts and paperworkUnknown — not advertised in the public sources reviewed; ask the provider about native features, extensions and custom implementations.
Recurring advertiser billingGeneral subscriptions do not by themselves verify repeat placement on a particular card.Coming soon; limited beta, not generally availableSubscription options exist, including Squarespace and Shopify; advertiser workflow and plan eligibility need checking
Payment feesCheck subscription costs and transaction fees separately.0% platform fee; payment processing fees still applyDepend on provider, plan, payment method and any extensions
Software costLocation, billing interval, renewals and commerce requirements affect the quote.$97/month founding; Operator $149/month; Scale $249/monthSee each provider's current pricing and billing terms

Reviewed September 24, 2026. The right-hand column summarizes the category; it does not assign one provider’s plan or limitations to every builder. The sources listed below identify advertised capabilities. We do not know whether unadvertised postcard-specific features are available, and have not tested a complete campaign in these products.

One at a time

Each builder: advertised features and open questions.

General commerce can manage payments and stock. Ask how your chosen setup connects a purchase to the card, routes and artwork.

9x12 Tools vs Wix

Reviewed September 24, 2026

Wix advertises hosted website building, templates and ecommerce. Its inventory documentation describes tracked stock and out-of-stock behavior.

  • Wix documents stock tracking; we do not assume a sold placement must be marked unavailable by hand.
  • We do not know whether a ready-made postcard layout and EDDM route workflow is available. It is not advertised in the sources reviewed.
  • Check the plan needed for checkout, domain terms and any apps or custom work for your campaign.

Sources: Wix plans — https://www.wix.com/plansWix inventory management — https://support.wix.com/en/article/wix-stores-about-inventory-management

9x12 Tools vs Squarespace

Reviewed September 24, 2026

Squarespace advertises website templates and commerce. Its documentation covers inventory management and subscription products.

  • Squarespace documents inventory controls; we do not assume each sale requires manually marking a product sold.
  • We do not know whether a ready-made postcard layout or EDDM route workflow is available. It is not advertised in the sources reviewed.
  • Check subscription eligibility, product-type restrictions and whether your proposed setup connects a purchase to a specific placement.

Sources: Squarespace plans — https://www.squarespace.com/pricingSquarespace inventory — https://support.squarespace.com/hc/en-us/articles/205811228-Managing-inventorySquarespace subscriptions — https://support.squarespace.com/hc/en-us/articles/360002012247-Create-and-sell-subscription-products

9x12 Tools vs WordPress

Reviewed September 24, 2026

WordPress is an extensible publishing platform. WooCommerce adds commerce and documented stock controls; the capabilities of a particular installation depend on its host, plugins and configuration.

  • WooCommerce can track stock and mark depleted products out of stock; manual sold status is not an inherent requirement.
  • We do not know whether a suitable postcard or EDDM extension exists. The reviewed sources do not advertise that complete workflow, and we have not audited every plugin.
  • Price the host, extensions, setup and ongoing maintenance for your chosen implementation. We cannot prescribe a fixed plugin count.

Sources: WordPress — https://wordpress.org/WooCommerce stock settings — https://woocommerce.com/document/managing-products/product-editor-settings/

9x12 Tools vs GoDaddy

Reviewed September 24, 2026

GoDaddy advertises website building and online selling. Its Websites + Marketing documentation describes inventory counts that update as orders are placed.

  • GoDaddy documents automatic inventory tracking. We do not assume selling a single available item requires manual sold status.
  • We do not know whether a ready-made postcard layout or EDDM route workflow is available. It is not advertised in the sources reviewed.
  • Confirm which GoDaddy builder and commerce plan you are considering; features and terms can differ across its products.

Sources: GoDaddy Website Builder — https://www.godaddy.com/websites/website-builderGoDaddy inventory management — https://help-center.dc-aws.godaddy.com/help/manage-my-online-store-inventory-12384

9x12 Tools vs Shopify

Reviewed September 24, 2026

Shopify advertises ecommerce, checkout and inventory management. Its help center documents out-of-stock controls and subscription contracts.

  • Shopify can track stock and stop selling an out-of-stock product. Selling a single available item does not inherently require manual sold status.
  • We do not know whether a suitable postcard-layout or EDDM app exists. The reviewed sources do not advertise that complete workflow, and we have not audited every app.
  • Compare your payment-provider fees, subscription requirements and any apps needed to connect orders to artwork and mailing plans.

Sources: Shopify plans — https://www.shopify.com/pricingShopify inventory controls — https://help.shopify.com/en/manual/products/inventory/getting-started-with-inventory/selling-when-out-of-stockShopify subscription contracts — https://help.shopify.com/en/manual/products/purchase-options/subscriptions/shopify-subscriptions/manage-subscriptions/manage-contracts

9x12 Tools vs Weebly

Reviewed September 24, 2026

Weebly advertises website plans with shopping-cart and inventory-management features. Compare the current plan details against the store you want to build.

  • Inventory management is publicly advertised. We have not tested a configuration for selling individual postcard placements.
  • We do not know whether a postcard layout, EDDM route workflow or advertiser approval workspace is included. These are not advertised in the sources reviewed.
  • Check current payment-provider support, domain terms and how artwork and placements would connect to store orders.

Sources: Weebly plans and features — https://www.weebly.com/pricing

9x12 Tools vs Webflow

Reviewed September 24, 2026

Webflow advertises visual site design, CMS capabilities and Ecommerce plans with configurable cart and checkout experiences.

  • Webflow offers ecommerce. We have not tested a setup that connects its orders to individual postcard placements.
  • We do not know whether a ready-made postcard layout, print export or EDDM route workflow is available. It is not advertised in the sources reviewed.
  • Check the Ecommerce plan, transaction fees and any integrations or development needed for your campaign.

Sources: Webflow plans and Ecommerce features — https://webflow.com/pricing

The comparison that matters more

The real question is not which builder. It is what happens after someone says yes.

If you are choosing between us and a general builder, the products that actually compete for this job are elsewhere.

Straight answers

Before you ask.

Still not covered? Ask directly and you will get a reply from a person who runs these campaigns.

Contact

Talk to a person.

You will get a reply from a person who runs these campaigns. Write about anything — a question about the product, your own market, or something on the site that is wrong.

Email

hello [at] 9x12tools.com

Can I switch in the middle of a campaign?

Yes. Recreate your current card’s layout, routes and prices, then select each spot already paid for and choose Sold offline. Enter the business name, advertiser email, amount collected and payment method, including Card elsewhere. The spot is marked filled without charging the advertiser again; they receive a confirmation with a private workspace link. Subscribe, connect Stripe and publish to sell the remaining spots. Original receipts stay with the provider that took the payment.

Is there a yearly price?

Yes. Paying annually costs ten months rather than twelve, so a year is $970 on Founding Operator, $1,490 on Operator and $2,490 on Scale. It is the same product either way — the only thing that changes is how often you are billed.

What does it cost to get started?

Nothing. You create an account, build the card, pick your routes and price your spots without entering a payment method. A plan only starts when you publish the campaign and turn on checkout — the point at which the site can actually take an advertiser's money.

How do I know who to call?

The platform tells you. The moment you save your EDDM routes it searches the businesses in your mail area across the categories that buy 9x12 spots, scores each one, grades them against each other and hands you a ranked queue with the reasoning attached — no form, no button to find. Your first 50 leads are fully workable for free; a paid plan continues discovery in batches as you work, subject to available businesses.

Where do the leads come from, and are they any good?

They come from Google Places, searched by category against the routes you selected — so they are the real businesses operating in the area your card mails to, not a bought list. Each one is scored on review count, rating, whether it has a website and a phone number, and whether that category historically buys community card spots. The grade is a percentile within your own campaign's pool rather than an absolute bar: an A means 'call this one before the others', and the reason is printed on the card so you can disagree with it. We also read each business's own website once to find a contact email and their social profiles.

Is the lead grading actually useful, or is it a scraped list with letters on it?

It is a ranking, and it is only as good as its inputs — which is why every grade shows its reasoning instead of just a letter. It is genuinely useful for the thing it claims to do: deciding who to call first out of forty-seven businesses you have never heard of. It is not a substitute for qualifying. An operator who knows their town will overrule it, and should — the queue is a starting order, not a verdict.

Who chases the advertiser for their approval?

Nobody has to. When a spot sells, the advertiser gets a private link to their own workspace — no account to create and no password to set. You send their ad there for approval, they open it and either approve it or ask for a change, and the answer is recorded against the spot. The card itself then shows you which squares are cleared for your printer and which are still waiting on somebody, so the week before a mail date stops being a list of people you have to remember to text. They can also update their details, add their own artwork if they have some, or cancel from the same link.

Do I need to be technical?

No. You answer a handful of questions about your city, your card and your prices, and the site is built for you. There is nothing to install, host or update. If you can fill out a form on your phone you can run a campaign.

What does it cost my advertisers?

Nothing beyond the price you set. Payments run through your own Stripe account at Stripe's standard rate, and we take zero percent on top. The money is yours before it is ever ours.

What if I do not have a Stripe account?

Then one is created for you, and it is yours. Switching on payments hands you to Stripe's own onboarding, where you enter your business details and the bank account you want the money to land in. What comes out the other side is a full Stripe account in your name — not a sub-account of ours — with its own dashboard you can log into without us. If you already have a Stripe account, you connect that one instead and nothing about how you use it changes. You do not need to have taken a card payment before to run a card.

Do I have to give you my Stripe API keys?

No, and it is worth being wary of any tool that asks. You connect your own Stripe account through Stripe's own onboarding, so we never see a key and there is nothing of yours for us to store or lose. Charges are created directly on your account, you keep a full Stripe dashboard, and you can disconnect us from it whenever you like without asking us to delete anything. A Stripe secret key is unrestricted access to an entire account — Stripe itself no longer recommends handing one out — and payments is exactly the place to hold a tool to that standard.

What if an advertiser wants to pay me by check?

Mark the spot sold yourself. It shows as sold on the card and in your ledger, tagged as a direct sale so you can always tell the two apart. Nothing forces a payment through the platform.

Can I run more than one city?

Yes. Each campaign keeps its own routes, mail date, card and money, and they all report into one dashboard. How many can be selling at once is the only thing your plan decides — and there is never a per-city fee.

Do I have to use a particular printer?

No, and that is not going to change. You keep whatever printer you already use — the card builder exports a print-ready file with bleed and safe zones handled, and the USPS paperwork for your routes prints alongside it. We intend to offer print and mail from inside the product eventually, so a sold-out campaign can order its own run without re-entering anything. That is on the roadmap rather than in the product today, and it will be an option rather than a requirement.

Whose customers are these — mine or yours?

Yours. Your domain, your Stripe account, your advertiser list, exportable whenever you want. We are the tooling underneath your business, not a middleman standing in it.

I already have a site somewhere else. Can I move?

Yes, including during a campaign. Recreate the card and record spots already paid for as Sold offline, then publish on a paid plan to sell the remaining spots. You can connect a domain you control. Before changing it, check the exact URLs and QR destinations already printed on your cards and arrange equivalent pages or redirects; keeping the domain alone does not preserve old paths.

Can I cancel?

Any month, from your billing settings. Campaigns that already sold spots stay readable and your advertiser records stay exportable — cancelling stops new selling, it does not lock you out of your own history.

Try it instead of reading about it

Build the card, pick the routes, price the spots. Free.

Try the layout, routes and preview with your own campaign. Publishing and advertiser checkout require a paid plan.