Comparison

9x12 Tools vs 9x12 Agency CRM

Both products connect several parts of a shared-postcard campaign. Compare the included workflow and plan limits; do not assume routes, lead discovery or proof approval are exclusive to either product.

Sources, accuracy and updates

Published by 9x12 Tools, a competing software provider. Descriptions of other products are based on publicly available information at the time of review, plus provider-supplied updates where identified on this page.

Features, pricing, plans and availability can change. Information may be incomplete or out of date, and a feature not described in our sources may still be available. Confirm current details directly with the provider before making a purchase.

If anything is inaccurate, needs updating or misses a newly released feature, please let us know. Include the comparison URL and a link to current documentation so we can review it and correct or update the page.

Feature by feature

9x12 Tools compared with 9x12 Agency CRM
Capability	9x12 Tools	9x12 Agency CRM
Advertiser checkout	Stripe spot checkout; successful payment updates sold inventory	Stripe or PayPal checkout with a temporary spot hold advertisedTest the full payment-to-sold-status flow; this review verifies the public description.
Platform fee on payments	0%; processor fees are separate	No platform fee advertised; processor fees are separate
Payment account connection	Stripe-hosted onboarding; no operator-configured webhook	Paste a Stripe API key into payment setup to accept paymentsWe have not verified how credentials are stored, which permissions are required, or how disconnection works. PayPal setup was not assessed.
USPS EDDM route planning	Carrier-route map, household counts and paperwork	Routes are entered by pasting them into the campaignThe public site advertises a ZIP and carrier-route map, target home count and route reuse controls; that description does not establish in-app route selection. Equivalent USPS paperwork remains unverified.
Business discovery	Saving routes starts prospect discovery, scoring and ranking	Local business leads by area and category advertisedLead allowances vary by plan. We do not know whether saving routes automatically starts discovery in their product.
Prospects and follow-ups	Lead Book, logged outreach and a next-action queue	Lead stages, next steps and reuse of previous campaign leads advertised
Advertiser artwork review	Private workspace with approval or change requests for the current artwork version	Private ad workspace, artwork versions, approvals and change requests advertised
Recurring campaigns and billing	Coming soon; limited beta, not generally available	Recurring mailings and subscription discounts advertisedWe do not know the automatic charging, renewal and cancellation behavior from these pages; confirm it before relying on recurring billing.
Email	Editable prospect drafts open in your mail app; campaign notifications are automated	Outreach templates, AI drafts, advertiser reminders and booking emails advertisedCheck plan allowances and how sending from your address is configured.
Cost to evaluate	Build, preview and publish free; a paid plan is required to take payments, connect your own domain and access unlimited leads	Public demos and a fourteen-day trial with no card advertisedThe pricing page describes both trial access and a Free tier; confirm the trial's exact entitlements and what remains afterward.
Published monthly software price	$97/month founding; Operator $149/month; Scale $249/month	Pro $59/month; Pro Plus $89/monthFounding agency pricing is advertised while continuously subscribed. Compare current campaign, lead and domain limits; printing, postage and processing are separate.

Where 9x12 Tools is the better fit

Try our route-triggered prospect generation with the campaign you intend to mail.
Use the Lead Book and next-action queue to evaluate how you prefer to work prospects.
Follow a spot from successful payment through the linked lead, advertiser record and artwork review.
Build, preview and publish free. Subscribe to take payments, connect your own domain and access unlimited leads.

What to check before choosing

Agency CRM advertises a route map and local lead discovery. Route entry uses pasted routes; compare that workflow with selecting routes inside 9x12 Tools.
If PayPal is a requirement, Agency CRM advertises it; 9x12 Tools uses Stripe.
Both products describe advertiser workspaces and proof review. Test one artwork revision and approval in each.
Ask how recurring mailings, subscriptions, automatic charges and cancellations connect. They are different capabilities.
Stripe payment setup uses a pasted API key. Request current documentation on required permissions, credential handling and disconnection; those details remain unverified.

Sources

This comparison describes route entry, payment setup and the capabilities advertised on the public pages listed below. We do not know how payment credentials are stored, which permissions are required or how disconnection works. A feature not advertised publicly may still exist. Products can change; confirm current features and plan terms before choosing.

9x12 Agency CRM — features — https://crm.9x12agency.com/features
9x12 Agency CRM — pricing and trial terms — https://crm.9x12agency.com/pricing
9x12 Agency CRM — public campaign demo — https://demo-agency.9x12agency.com/campaigns

Straight answers

Before you ask.

Still not covered? Ask directly and you will get a reply from a person who runs these campaigns.

What does it cost to get started?

Nothing. You create an account, build the card, pick your routes, price your spots and publish the campaign without entering a payment method. Choose a paid plan when you want to take advertiser payments, connect your own domain or access unlimited leads.

Whose customers are these — mine or yours?

Yours. Your domain, your Stripe account, your advertiser list, exportable whenever you want. We are the tooling underneath your business, not a middleman standing in it.

I already have a site somewhere else. Can I move?

Yes, including during a campaign. Recreate the card and record spots already paid for as Sold offline, then publish free. Choose a paid plan to take payments for the remaining spots or connect a domain you control. Before changing it, check the exact URLs and QR destinations already printed on your cards and arrange equivalent pages or redirects; keeping the domain alone does not preserve old paths.

Can I cancel?

Any month, from your billing settings. Campaigns that already sold spots stay readable and your advertiser records stay exportable — cancelling stops new selling, it does not lock you out of your own history.

Start free

Try the workflow with your own campaign.

Build and publish your campaign, save routes and work your first leads free. Subscribe to take advertiser payments, connect your own domain and access unlimited leads.

Build your campaign free