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The comparison that is actually happening
9x12 Sites is a site builder. The prospecting tool, the CRM, the QR tracker, the directory listing and the design tool are separate products in the same funnel — several of them behind a separate membership. Here is the whole thing, priced.
Job by job
Eleven jobs. One column is a shopping list; the other is a subscription.
| The job | The 9x12 Method stack | 9x12 Tools |
|---|---|---|
| A campaign site that shows the card and its open spots | 9x12 Sites$59/mo or $441/yr | Included |
| Taking an advertiser's money for a specific square | Your own payment links, pasted per slotYour processor's fee | Integrated checkout on your site; the square locks when it clears |
| Tracking prospects and follow-ups | 9x12 Method CRMprice not published | Included — a ranked queue that feeds you the next call |
| Finding local businesses to pitch | Lead Scout$197–297 one-time | Included — generated from your EDDM routes, scored and graded |
| QR codes and scan tracking on printed ads | ScanLabFree with membershipneeds the membership | Included — every sold spot gets a permanent page and a QR |
| Designing the card and the ads | Design Wizard, or their ad design serviceFree with membership; design service not publishedneeds the membership | Included — card builder across five formats, print-ready |
| A local directory listing for your advertisers | Our Local SpotlightFree pin; $33/mo for a landing page | Included — a directory on your own domain that fills as you sell |
| Choosing which USPS routes the card mails to | Not offered — a static coverage map sectionprice not published | Included — live EDDM routes, household counts, cost per door, paperwork |
| Training, community and peer support | The Skool community$44/mo | We don't do this |
| Printing and mailing the cards | A resold print-and-mail service$2,900 for 9x12 to 5,000 homes — the going rate | Not at launch. Planned — bring your own printer for now |
| One-to-one coaching | 9x12 AcceleratorHigh-ticket; not openly published | We don't do this |
Prices read from their own public pages on August 17, 2026. Theirs moved once already in 2026, so check before you decide rather than taking our word for a number that suits us. Where a product has no published price we say so instead of guessing.
The monthly arithmetic
Training, coaching and printing are left out of this on purpose — we do not offer them, and counting them against the other side would be dishonest. This is only the software.
Their stack, per month
9x12 Tools, per month
Today that is $39 a month less than their three subscriptions. Once the founding seats are gone the price becomes $149, which is $13 a month more— for one bill instead of three, with the CRM included rather than unpriced and route selection included rather than absent. Worth knowing which of those two numbers you are comparing.
The membership is in that column for a specific reason: their QR tracker and design tool are free with it, which means they are not free. If you want those two tools you are paying $44 a month for the room they sit in.
The part the price does not show
Cost is the visible difference. This is the one that shows up on a Tuesday.
You pick your mail routes in one place and go looking for businesses in another. Here, saving your routes is what produces the list, because the two are the same system.
It makes codes. It cannot tell you that this code belongs to the medium spot on the October card that Vela Dental paid $500 for, because nothing told it.
Payment happens on a link outside every one of these tools, so the sale never becomes a record. Marking the spot sold, updating the CRM and reconciling the money are three manual steps you do from memory.
Every one of those gaps is closed by an operator retyping something at the end of a long day. That is the real price of a stack, and it is not on any of the invoices.
Where they win
If any of these is what you are actually shopping for, buy theirs. We are not going to pretend to compete for it.
A 2,900-member room of people running the same business, with a course and peers who answer questions. We publish a free field guide and that is the whole of it — we are not in the training business and we are not going to be.
If a room is what you want, the one we take part in is Print & Postal Profit Lab — free, run by Will Bradwell, and not ours either. That link is a referral link.
Their site builder is $59 a month. Ours is $97 while founding seats last, and $149 after that. If the software bill is the number you are optimising, that gap is real and no argument on this page makes it go away.
A YouTube channel that reaches this niche continuously. That is how most operators find this business at all, and it is a real advantage that has nothing to do with software.
The honest split: they sell you the business, and we sell you the machinery to run it.
Still want the head-to-head on the site builder alone? That comparison is here — and it leads with what they do better.
Straight answers
Still not covered? Ask directly and you will get a reply from a person who runs these campaigns.
The site builder is cheaper, and we say so plainly on the head-to-head page. This page exists because the site builder on its own does not do what 9x12 Tools does — the prospecting, the CRM, the QR pages and the directory are separate products in their ecosystem. Comparing one subscription to one subscription is the part that is not fair, in their favour.
That is the real question, and the answer depends on you. If you already have a CRM you like, already have a way to find businesses, and do not want a directory, then the site builder alone may be all you need and it will cost you less. The stack math below is what it costs to cover the same ground 9x12 Tools covers in one subscription.
Two things that matter and one that is a matter of timing. The community and training are real — 2,900 members, peers, a course — and so is one-to-one coaching. We do neither and have no plans to. The third thing people cite is printing: their service is resold at roughly the market rate any national EDDM printer charges, which our own cost guide prices independently. We do not offer print fulfilment today. It is on the roadmap and we are not putting a date on it.
Plenty of operators will, and it is a sensible arrangement. Their community is where the training and the peer conversation live; we are where the card gets built, the routes get chosen and the money gets collected. Nothing about running a card here stops you being in a community there.
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