Operator guide
Our Local Spotlight and your campaign workflow
A directory can help businesses find a local operator. Compare the current listing, landing page and campaign features before deciding what belongs in your workflow.
By Dustin Myers · Sources and corrections
Last updated
Our Local Spotlight is advertised as a directory that helps businesses find community card operators. The provider’s ecosystem overview describes a free map pin and an optional paid landing page, with information about the operator, past cards and testimonials.
That discovery role can be useful alongside the work of running a mailing. Decide which jobs you need a product to handle before comparing plans.
Sources: https://www.ourlocalspotlight.com/ and https://tips.9x12method.com/9x12-method-tools-ecosystem.
Check the current offering
Our review uses public descriptions checked September 20, 2026. We have not independently tested a paid Our Local Spotlight account. A capability omitted from a public overview may still be available; this guide does not treat an omission as proof that a feature is missing.
Ask to see the specific plan and workflow you would use:
- How your business, market, cards and offers appear to visitors.
- How spot availability is displayed and updated.
- How an advertiser pays and how the resulting sale is recorded.
- How inquiries, prospects and follow-ups are managed.
- Which domain, outbound links, exports and integrations are supported.
Compare the actual price and scope
The provider’s ecosystem article describes the map pin as free and a landing page as an optional paid offering. Check the current price and access terms directly before choosing. We do not add a community membership to every listing or present several optional subscriptions as a required purchase.
Directory exposure, campaign software, training and print fulfillment serve different needs. Include each in your budget only if you intend to use it, and confirm which features your chosen plan already provides.
What you can do in 9x12 Tools
Start with the mailing area. Saving your EDDM routes starts prospect discovery, scoring and ranking. Review the businesses and work your next conversation or follow-up in the lead queue.
Build a connected campaign. Choose a card format, arrange spots and set prices. The campaign generates its website; you can preview it before paying to publish.
Sell a specific placement. On a paid plan, advertisers can pay through Stripe checkout. Successful online payment connects the advertiser, order, sold placement and lead record.
Collect details and review artwork. Advertisers have a private workspace for their information and approval of the current artwork version.
These describe our workflow, not a claim that another product cannot support the same jobs. Compare demonstrations of the products you are considering.
Try a campaign before subscribing
Build the card, choose routes, set prices and preview free. Publishing, advertiser checkout, reservations, custom domains and lead imports require a paid plan. See current pricing for plan details and allowances.
9x12 Tools is independent of Our Local Spotlight and The 9x12 Method LLC. Send corrections or updated product information to hello@9x12tools.com.
Straight answers
Before you ask.
Still not covered? Ask directly and you will get a reply from a person who runs these campaigns.
What is Our Local Spotlight?
The provider describes it as a directory for community card operators, with a free map pin and an optional paid landing page. Its ecosystem overview describes pages with operator information, past cards and testimonials. Check the current product for additional features and access terms.
Does a directory listing replace campaign software?
That depends on the features in the specific listing or plan and the work you need done. Ask to see card display, availability, payments, lead management and domain options. We have not independently tested a paid Our Local Spotlight account.
Can I use a directory and 9x12 Tools together?
You can use a directory for discovery while running a campaign in 9x12 Tools. Confirm whether the directory option you choose can link to your campaign and whether any data transfer or integration you need is supported.
What is free in 9x12 Tools?
Build a card, select routes, price spots, preview the campaign and work your first generated leads free. Publishing, advertiser checkout, reservations, custom domains and lead import require a paid plan. See current pricing for allowances and plan details.
Build your first campaign.
Create your account, build and publish free. Subscribe to take payments, connect your domain and access unlimited leads.