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How 9x12 Tools works

Build it once.
Run it all here.

Your card, routes, prospects, payments and approvals.
One campaign that keeps every piece connected.

Build my campaign freeWatch the demo

Free to build and preview. Subscribe when you’re ready to publish and take payments.

01Build your campaign

Build the card.
The site follows.

Choose your card format, arrange the spots, set your prices and save your USPS routes. Your campaign website is generated from that same setup.

  • Design both sides, with bleed and safe zones.
  • See household counts and plan your mailing area.
  • Preview your campaign before you pay.

Change the campaign. The website stays in sync.

One campaign workspace
Sample campaign workspace with the card layout, mail routes, payments, approvals and advertiser prospects connected to one campaign.
A sample campaign in 9x12 Tools.

02Find your advertisers

Pick your routes.
Meet your prospects.

Saving your routes automatically generates, scores and ranks local business prospects. Contact details, reasons to call and AI-drafted outreach give you a place to start.

Work the next lead, log the conversation and keep follow-ups moving. Your Lead Book keeps the relationship history, inquiries and sales together.

Explore the prospecting tools
From mailing area to prospect list
  1. Your saved USPS routesThe area your card will reach
  2. Local businesses, rankedContact details, scores and reasons to call
  3. Your next conversationOutreach drafts and a follow-up queue
50

Your first leads, included free.Paid discovery continues as you work.

03Sell the spots

Change a price once.
The checkout keeps up.

Connect Stripe through guided setup, then publish your campaign. Advertisers choose an available spot on your site and pay the price you set.

No separate Stripe Payment Links to create, paste or replace.

Update an open spot’s price in your workspace. Your card, campaign site and new checkout use the same price. Reserved and sold spots keep their agreed terms.

Try a price changeIllustration
Set the price of an open ad spot.

One price, carried through.

Your cardThe open spot’s asking price
$250$500
Your campaign siteWhat your advertiser sees
$250$500
New checkoutThe price of that spot
$250$500
Example prices for an open spot, not a pricing recommendation. Reserved and sold spots keep their agreed terms.

Your Stripe account.

Payments are created directly on your connected account. You keep full Stripe Dashboard access. No API keys to paste.

Your ad revenue.

9x12 Tools adds no percentage fee to your ad sales. Stripe’s processing fees and account verification still apply.

The sale, already recorded.

Successful checkout marks the spot sold and connects the buyer, payment, lead history and advertiser workspace.

Payment confirmedSpot marked soldRecords updatedAdvertiser invited

04Get the ad approved

The spot is sold.
The next step is ready.

Your advertiser gets a private workspace link after payment. Their details, artwork and approval stay attached to the placement. No advertiser account to create.

  1. They send the details.

    The advertiser submits business information, contact details, their offer and notes through the private link.

  2. You prepare the ad.

    Add the artwork to the placement and send it for review. Advertisers can also upload artwork they already have.

  3. They approve the proof.

    Approval or a change request belongs to the current artwork. You can see which spots are ready for the printer.

05Print & keep growing

The card mails.
The campaign lives on.

Ready for your printer

Export print-ready artwork with bleed and safe zones, plus USPS paperwork for your routes. Use your own print and mail providers.

An ad beyond the mailbox

Each placement has a mobile ad page and downloadable QR code. Update the offer behind the printed code as the advertiser’s promotion changes.

A directory that grows with you

Paid spots create business profiles and campaign listings on your site. Listings publish when the campaign, details and artwork are ready.

See the activity.

Track campaign visits, spot views, checkout starts, sales and QR activity. Offer redemptions are customer-reported.

Keep every campaign organized.

Each card keeps its own routes, dates, spots and money. Your plan sets how many campaigns can sell at once.

Plan the numbers.

Estimate campaign costs using your household count, printing, handling, postage and spot prices. Keep the budget beside the card.

Keep your relationships.

Capture website inquiries, import contacts on a paid plan and keep advertiser history together. Your records stay exportable.

A few useful details

You run the business.
We connect the work.

What can I try before I subscribe?

Build your card, choose routes, set spot prices and preview your campaign website. Your prospect list generates automatically, and your first 50 leads are workable free. Subscribe to publish, connect a domain, take advertiser payments and import contacts. No credit card is required to start.

How much Stripe setup do I need to do?

Start payment setup in your workspace and follow Stripe’s guided onboarding to provide your business and bank details. You keep full access to your Stripe Dashboard. There are no API keys to paste or webhooks for you to configure. Stripe’s verification requirements and processing fees still apply.

Does it contact advertisers or mail the card for me?

You qualify and contact businesses, make the sale and prepare the artwork. The platform finds prospects, drafts outreach and keeps the campaign work connected. You arrange printing and mailing with your own providers. Printing, postage, domain registration, ad design tools and payment processing are separate costs.

Start with your next card

Put it all
in one place.

Build your card, save your routes and work your first 50 prospects. See it come together before you pay.

Build my campaign freeSee plans & the founding offer

Publishing, your domain and advertiser payments require a paid plan.