Every community card operator hears it: 'Direct mail doesn't work.' Here's how experienced operators are turning that objection into a closed deal.
Follow-up
3 guides for community card operators.
Selling spots
The Follow-Up Formula: How Operators Are Closing Spots on the Second, Third, and Fifth Touch
Most community card spots don't sell on the first conversation. Here's what operators are doing to close prospects who said maybe -- or nothing at all.
Most 9x12 cards don't fail because of routes or design--they fail because operators don't follow up. Here's a simple 3-touch system to turn warm replies into paid placements.