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We spent nearly two years building campaign sites for 9x12 operators. The site was never the bottleneck — and a landing page that can't take a payment is about fifth on the list of what you need.
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Where the $4k–$12k figures come from, checked line by line: $5,724 gross on a full card, $2,509 in costs, and an honest account of what running one, two or three cards takes.
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EDDM lets you mail an entire postal route without buying a single address. It's also the reason community cards are 9x12 in the first place. Here's how it actually works.
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You don't need to be a salesperson to fill a community card. You need a list, a reason to call, a price you can defend, and a follow-up system. Here's the whole thing.
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Three ad spots at the $477 median is $1,431 collected. Here is the arithmetic, the script, and an honest account of how many calls it takes to get three yeses.
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