Watch the campaign setup tutorial: choose EDDM routes, lay out your 9x12 card, price ad spots, review local prospects and prepare your campaign to sell.
Selling spots
12 guides for community card operators.
Ad space gets sold. Membership gets applied for. The eight plays that move an operator from chasing advertisers to fielding people who ask to be on the next card.
Save your EDDM routes and the businesses in your mail area are already found, scored and ordered. Here is exactly where they come from, what the grade means, and where it should be overruled.
We spent nearly two years building campaign sites for 9x12 operators. The site was never the bottleneck — and a landing page that can't take a payment is about fifth on the list of what you need.
Community card advertised prices from 76 operator sites across 81 markets. Read the benchmark, its limits and a pricing method based on your own routes and costs.
You don't need to be a salesperson to fill a community card. You need a list, a reason to call, a price you can defend, and a follow-up system. Here's the whole thing.
Every community card operator hears it: 'Direct mail doesn't work.' Here's how experienced operators are turning that objection into a closed deal.
Selling spots
The Follow-Up Formula: How Operators Are Closing Spots on the Second, Third, and Fifth Touch
Most community card spots don't sell on the first conversation. Here's what operators are doing to close prospects who said maybe -- or nothing at all.
Most operators cold-call and email hoping someone bites. A different approach -- posting in local Facebook groups with the right visuals -- is generating 25+ inbound leads from a few posts.
Most operators focus on filling slots. The real money is in keeping them filled. Here's how to set up renewals from day 1 so the ask almost makes itself.
A beginner-friendly daily workflow for 9x12 operators to build a clean list, reach out, and follow up until your card is sold.
Most 9x12 cards don't fail because of routes or design--they fail because operators don't follow up. Here's a simple 3-touch system to turn warm replies into paid placements.